clark kozma medium method map territory message

CMOs – Chief Marketing Officers to create the perfect marketing message for customers, products, services, and launches.CEOs – Chief Executive Officers, executives, and entrepreneurs focus their company’s strategic message on purpose and strategy, products and services, and more.With one clear, consistent key message, you get your whole team ready to win. How can your business message get through when people are not listening? The #1 reason people leave websites is the lack of a message, the B2B Web Usability Report revealed.That means employees don’t know what to say to customers. 2 out of 3 employees don’t know what matters most to customers, a Gallup study found.Most companies don’t have a powerful narrative, so they struggle to make a human connection, said the Harvard Business Review.Companies that tell a clear corporate story and provide employees a line of sight to the strategy can lift their market value by almost 5%, Watson Wyatt found.A clear, consistent message is one key to delivering a superior customer experience, McKinsey found.You’ll hook people in 7 seconds, show them what’s in it for them, and give them good reasons to believe you. What’s more, the right message is easy for you and your team to deliver. Your message breaks through when you prepare a Message Map. It must grab attention and be memorable since people act only on what they can remember. To win customers, recruit employees, gain investors and reach influencers, you need the right strategic message.

With message maps, we help you create a message that’s crystal-clear, consistent, and compelling.

Clark kozma medium method map territory message